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Avoid These 3 Pitfalls When Starting a Contracting Business

Starting a contracting business can be quite tricky. I find that new contractors have difficulty articulating their business proposition and that’s certainly a recipe for disaster. At the end of the day, our job as entrepreneurs is not just helping customers understand what we’re providing but more importantly helping them see why they should choose you over the next guy. If they don’t easily understand your services and feel a strong urge to sign your contract, you’ll have a steep uphill sales climb at best.

So, should you abandon that contracting business idea? No!! Contracting, if done correctly, can be a lucrative business for entrepreneurs – it just needs to be done correctly.

Here are three major pitfalls to avoid as you plan your contracting business.

Avoid Pitfall Number 1

Not developing your specialty

As a mountain biker, I’ve noticed that wherever I aim my tire, there I go.  For example, if I stare at that large rock, right in front of me, no doubt, my wheel is gonna hit it.  But I had no interest in hitting that rock.  I wanted to stay on the single track.

Contracting businesses can often benefit from the same strategy. Promoting yourself as a remodeler, keeps you unfocused and not sure what direction to take. Also, from a marketing perspective, telling someone that you’re a remodeler may sound good, but it really provides very little information and only leaves them confused as to who you are as a company.

What’s more effective is figuring out what aspect of remodeling you do the best. Start with that as your title and then following up with a sentence or two that provides a vivid description of tangible services that can serve a real need for someone.

For example, “Interior Remodeler – a contractor focused on helping homeowners bring new life to their home, inside and out.” Yes, the second version is longer and you shouldn’t blurt it out anytime anyone asks your name, but you should be prepared to share it when you’re asked to describe it.

The simple truth is the title “remodeler” is virtually meaningless and should rarely be used without any additional explanation. Decide on a specialty, develop your subtitle and use it.

Avoid Pitfall Number 2

Providing only services without a product

The upside of a service business is that they require little capital expenditure and barriers to entry are low. After all, if you’re essentially selling your craft, it’s fairly easy to develop a website, hang your shingle, and find yourself in business. The downside for service businesses though is that they’re often quite labor intensive. Contracting businesses relying exclusively on services can find themselves frustrated because they are:

  • Exhausted by having to physically work (or bring in other labor to work) to generate revenue
  • Revenue limited by their own bandwidth and the amount of services they can provide
  • Having difficulty defining and distinguishing their offerings
  • Having trouble selling their services, because it is not understood how you differ from other companies selling the exact same thing.

A great option for many contractors businesses is to develop tangible products that can not only complement and expand service offerings, but also help them better serve their clients and generate passive revenue. Typical product offerings could include webinars, e-books or other publications, training seminars or other instructional materials and templates or guides.

Instead of focusing exclusively on contracting, think early on about what complementary products you might be able to offer.

Avoid Pitfall Number 3

Allowing scope creep

As a hungry, new entrepreneur, you may fall victim to scope creep. If you can smell the opportunity to win some new business, it’s tempting to push your scope of services to pursue the contracts. But don’t do that.

A key element of scoping your services is deciding what is OUT of scope for you. This out of scope list truly sets the boundaries of your contracting services and helps you better define your business. Write an in scope/out of scope list that clearly identifies what you do and what you don’t do and stick to it.

Developing a contracting business can sound simple, but it’s really anything but. Performing the contracting work may actually be the easy part. Appropriately defining and scoping your business may prove to be trickier than you think. Don’t make the mistake of underestimating the importance of establishing a strong foundation.

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Steps to Hiring your First Employee

Congratulations on your hiring your first employee.  This is a great opportunity for your business to grow and for you to step more into the ownership role.  It’s a big responsibility having employees.  You have to pay them on time.   They depend on you for a salary.  They may have families.  This is not a decision entered into lightly.  There are also rules and regulations you have to follow on the state and federal levels.

The following is information you need to know about how to get set up to have employees in the State of Colorado.

MINIMUM WAGE

The minimum wage in Colorado for 2024 is $ 14.42 hour.

Step 1 – Register as an Employer

You will need to first get a Federal Employer Identification Number (FEIN) – Form SS-4 from the Internal Revenue Service (IRS) if they do not already have one. If you have been operating as a single member LLC or a Sole Proprietor, you may already have this number.

You will also need a Withholding Account Number from the Colorado Department of Revenue and Unemployment Account Number from the Colorado Department of Labor and Employment.

Step 2 – Employee Eligibility Verification

Each new employee will need to fill out the I-9 Employment Eligibility Verification Form from U.S. Citizenship and Immigration Services, to confirm citizenship and eligibility to work in the U.S. The employee must complete Section 1 by their first day of work, and the employer will complete Section 2 by the end of the third business day after the employee starts.

The I-9 form is not submitted, but by law, employers are required to keep the form on file for three years after the date of hire or one year after the employee’s termination, whichever is later.

Step 3 – Employee Withholding Allowance Certificate

Each employee will provide their employer with a signed Withholding Allowance Certificate (Form W-4) on the date of employment. The W-4 form determines how much federal income tax will be withheld from the employee’s paycheck. You do not need to submit the Form W-4 to the IRS, but you should make an employee folder and keep a copy on file.

See IRS’s Publication 15 – Employer Tax Guide for more information on federal withholding.

Step 4 – New Hire Reporting

When you hire a new employee, or re-hire a previous employee, the State of Colorado requires employers to report them within 20 days of hiring to the Colorado State Directory of New Hires.

Effective July 2021, Colorado House Bill 21-1220 requires employers to report Independent Contractors, also known as self-employed or contract employees, as new hires, if they provided their Social Security Number for tax purposes. If they provided a Federal tax ID (FEIN), you do not need to report these employees as new hires.

You will need to gather the employee’s name, address, Social Security Number, date of birth, and the employee’s start date or the first day the employee begins work.

Employer information includes Federal Employer Identification Number, employer name, address, and contact phone number. You then submit the new hire reporting form online with the Colorado State Directory of New Hires.

The new hire information is required through the Personal Responsibility and Work Opportunity Reconciliation Act (PRWORA). This information is recorded in the State Directory of New Hires and the National Directory of New Hires (NDNH) to locate parents and non-custodial parents who owe child support.

Step 5 – Payroll

You will need to determine a frequency of pay. You can set payday as weekly, starting the following Friday. Bi-Monthly, on the 1st and 15th of the month, or monthly. You can not exceed 30 days to pay an employee. Once your pay period is established, you can not change or miss a pay period without informing your employees well in advance.

When , payroll taxes will need to be paid. Payroll taxes include:

Federal Income Tax Withholding

Employers withhold money from each employee’s paycheck to pay the employee’s federal income taxes based on the information provided in their W-4. The employer does not pay any withholding tax. It is a tax that is collected by the employer and the employer remits the withheld taxes to the state or IRS.

File federal income tax withholding reports using Form W-2, Wage, and Tax Statement with the IRS. The IRS Form 941 is due quarterly, and IRS Form 940 is filed annually to report any unemployment taxes due.

State Income Tax Withholding

Similar to the federal income tax withholding, taxes are withheld from an employee’s paycheck for state income taxes.

Social Security & Medicare

Social Security and Medicare taxes are paid under the Federal Insurance Contributions Act (FICA). The employer pays half of FICA, and the other half is paid from the employee’s wages.

Unemployment Insurance

Employers pay state and federal unemployment taxes based on a percentage of each employee’s salary. This tax is known as State Unemployment Taxes (SUTA) and Federal Unemployment Taxes (FUTA).

Step 6 – Workers’ Compensation Insurance

All businesses with employees (even a single part-time employee) are required to carry workers’ compensation insurance coverage to cover medical costs if employees are injured on the job. Worker’s Compensation Insurance is administered through the Colorado Department of Labor and Employment.

Step 7 – Labor Law Posters and Required Notices

Employers are to publicly display Federal and State of Colorado labor law posters. These posters are to be publicly displayed where they can be easily viewed by employees. These posters inform employees of their rights and employer responsibilities under labor laws.

Colorado labor law posters can be individually printed from the Colorado Department of Labor’s website.

Employee v. Independent Contractor

It is important to understand the differences between employees and independent contractors. Employers will sometimes improperly classify employees as independent contractors. To know if your employee is actually an employee or an independent contractor you can file IRS Form SS-8, Determination of Employee Work Status for Purposes of Federal Employment Taxes, and Income Tax Withholding.

There is a lot to keep up with when hiring employees for your business. Your obligations and responsibilities as an employer don’t end there. Labor laws are complex and ever-changing. Be sure to keep up-to-date with the Colorado Department of Labor and Employment and the U.S. Department of Labor.

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