Avoid These 3 Pitfalls When Starting a Contracting Business

Starting a contracting business can be quite tricky. I find that new contractors have difficulty articulating their business proposition and that’s certainly a recipe for disaster. At the end of the day, our job as entrepreneurs is not just helping customers understand what we’re providing but more importantly helping them see why they should choose you over the next guy. If they don’t easily understand your services and feel a strong urge to sign your contract, you’ll have a steep uphill sales climb at best.

So, should you abandon that contracting business idea? No!! Contracting, if done correctly, can be a lucrative business for entrepreneurs – it just needs to be done correctly.

Here are three major pitfalls to avoid as you plan your contracting business.

Avoid Pitfall Number 1

Not developing your specialty

As a mountain biker, I’ve noticed that wherever I aim my tire, there I go.  For example, if I stare at that large rock, right in front of me, no doubt, my wheel is gonna hit it.  But I had no interest in hitting that rock.  I wanted to stay on the single track.

Contracting businesses can often benefit from the same strategy. Promoting yourself as a remodeler, keeps you unfocused and not sure what direction to take. Also, from a marketing perspective, telling someone that you’re a remodeler may sound good, but it really provides very little information and only leaves them confused as to who you are as a company.

What’s more effective is figuring out what aspect of remodeling you do the best. Start with that as your title and then following up with a sentence or two that provides a vivid description of tangible services that can serve a real need for someone.

For example, “Interior Remodeler – a contractor focused on helping homeowners bring new life to their home, inside and out.” Yes, the second version is longer and you shouldn’t blurt it out anytime anyone asks your name, but you should be prepared to share it when you’re asked to describe it.

The simple truth is the title “remodeler” is virtually meaningless and should rarely be used without any additional explanation. Decide on a specialty, develop your subtitle and use it.

Avoid Pitfall Number 2

Providing only services without a product

The upside of a service business is that they require little capital expenditure and barriers to entry are low. After all, if you’re essentially selling your craft, it’s fairly easy to develop a website, hang your shingle, and find yourself in business. The downside for service businesses though is that they’re often quite labor intensive. Contracting businesses relying exclusively on services can find themselves frustrated because they are:

  • Exhausted by having to physically work (or bring in other labor to work) to generate revenue
  • Revenue limited by their own bandwidth and the amount of services they can provide
  • Having difficulty defining and distinguishing their offerings
  • Having trouble selling their services, because it is not understood how you differ from other companies selling the exact same thing.

A great option for many contractors businesses is to develop tangible products that can not only complement and expand service offerings, but also help them better serve their clients and generate passive revenue. Typical product offerings could include webinars, e-books or other publications, training seminars or other instructional materials and templates or guides.

Instead of focusing exclusively on contracting, think early on about what complementary products you might be able to offer.

Avoid Pitfall Number 3

Allowing scope creep

As a hungry, new entrepreneur, you may fall victim to scope creep. If you can smell the opportunity to win some new business, it’s tempting to push your scope of services to pursue the contracts. But don’t do that.

A key element of scoping your services is deciding what is OUT of scope for you. This out of scope list truly sets the boundaries of your contracting services and helps you better define your business. Write an in scope/out of scope list that clearly identifies what you do and what you don’t do and stick to it.

Developing a contracting business can sound simple, but it’s really anything but. Performing the contracting work may actually be the easy part. Appropriately defining and scoping your business may prove to be trickier than you think. Don’t make the mistake of underestimating the importance of establishing a strong foundation.

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You know your books are a mess when….

Every small business owner has the best intentions from the beginning, but heavy responsibilities and busy schedules often lead to important tasks falling to the backburner. One area that is often overlooked is the company’s financial tracking. You may have to pay monthly or annual fees for high-quality accounting software programs. However, unless you use it correctly, it will be ineffective. This can lead to a lot of confusion and mistakes. It’s tempting to just ignore the problem, but I assure you that it won’t just go away. Any issues or mistakes with your bookkeeping will grow and spread until it’s a tangled mess. If your books are a mess, you’re putting unnecessary stress on yourself and your business.

So what does it mean, if your books are a mess? Here are some common signs:

  • You don’t know how much you’re spending each month.
  • You have a wallet (or file folder) full of receipts or you don’t have enough receipts attached for proof.
  • You’re not sure if your business is profitable.
  • You’re afraid to log into your bank’s online system.
  • You have leftover funds in your account every month.
  • Your monthly reconciliations aren’t happening
  • You never know the exact standing of your bank accounts

From an accountant’s point of view, your books are a mess when:

  • There is no clear distinction between business and business owner transactions. Business owners have used personal funds for business expenses or business assets for personal purposes.
  • The original documents of the transaction are obviously missing on the bank statement. If an accountant cannot clearly distinguish sales revenue from loan/capital revenue, or cannot distinguish between equipment payments and inventory payments, it is almost impossible to accurately determine your profits and tax liabilities.
  • The books/records you provide to the accountant cannot be reconciled. For example, the bank statement doesn’t reconcile with the cash at the bank account, your physical inventory does not reconcile with your Inventory account, the money owed to you from your customer’s list does not reconcile with the accounts receivable account, the list of money you owe to suppliers does not reconcile with the accounts payable account or your list of physical assets does not reconcile with your asset register.

HOW TO CLEAN UP THOSE MESSY BOOKS?

1. Stop Any Further Damage and determine if you have a problem

Therefore, the first step is to prevent damage from occurring from now on. This means that all new, incoming source documents will be routed through a reliable bookkeeping system.

Before a formal inspection of a book, it must be determined whether there is a problem. Often, companies with very messy or incomplete accounting records know they have problems that need to be resolved. However, companies with smaller differences or less obvious problems may not have the vision to understand the root cause and the expertise to solve the root problem.

These common signs can signal accounting record issues:

  • General ledger errors
  • Negative cash or credit balances
  • Asset overestimation
  • Inconsistent fixed asset depreciation
  • Restricted payment terms from suppliers
  • Static inventory levels
  • Unaccounted for interest on cash and credit accounts
  • Muddled business loan records
  • Missing retained earnings
  • Cash discrepancies
  • Unauthorized withdrawals
  • Excessive business expenses
  • Bank fees and penalties
  • Customer and vendor invoice inconsistencies

If there are any of the above red flags, the company should clean up its accounting records.

2. Separate Your Personal and Business Account

Research shows that most start-ups and small businesses fail because they do not separate personal accounts from business accounts. This means that you will have to go through messy business books to find the correct amounts before filing tax returns and debt repayment. By separating personal and business accounts, you will have a clear picture of your financial situation and cash flow, which means you will be able to record all sources of income and expenditure.

There are most two important reasons that you need to separate your personal and business account:

  1. It’s much easier to ensure that you record all business income and expenses, and spend less time figuring out whether the expenses are business expenses or personal expenses
  2. If you choose to transition to a cloud-based accounting system (such as the online version of QuickBooks), you can save a lot of time without having to process too many transactions.

3. Track Every Expense Incurred

To clean up the accounting books, you need to establish an appropriate accounting system. Then, you will need to create a chart of accounts in which all transactions can be recorded correctly.

How does this help you?

When you label and classify all of your expenses it helps you avoid unnecessary income taxes. It also saves you money by giving your CPA tax ready booksl. You’re not paying them CPA fees to clean up your books so they can prepare your tax return.

4. Reconcile Your Business Books

Probably the most important step in getting your books in order is reconciling your bank statements.

You need to reconcile your business accounts with the actual expenditures and expenses to get the business on track.

Bank reconciliation requires disciplinary action. Many business owners get lost here because they make things pile up. Reconciling your transactions is like pulling weeds in your garden. If you spend a little time every day, it’s no big deal. But if you let them pile up, now you are really a mess.

Try scheduling an appointment with yourself once a month to reconcile your bank statements and set your budget for the coming month. You could also check in weekly to code your transactions (making your monthly reconciliation that much faster).

5. Get help when you can

Overwhelmed? Yes, keeping your books in line can be time-consuming. But it’s a necessary part of business ownership.

Your best bet is to find someone who can set up a system for you, reconcile your accounts regularly, and send you financial reports. The key is that you are prioritizing to fix your mess. A financial mess will choke your business and keep it from growing!

Not knowing how to handle your finances is not a crime. But not filing your taxes is. And besides, wouldn’t you feel a lot less stressed if you had all of this behind you?

Many small business owners like the comfort and safety of having professionals, both for accounting and tax planning. It may seem more expensive, but the impact of better long-term planning may far outweigh the cost. You can save time, effort, and even money, since paying a professional will ensure that you avoid losses, fines, penalties, and additional expenses in the long term.

Excel Consulting Solutions offers a full range of bookkeeping services and promises that in 2-3 weeks, we can clean up a whole tax year for you, so you are prepared for tax season. We believe knowing your company’s financial health is the key to maintaining control of your business.

Give us a call today 970.888.0349

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